Check out our Spotify editors’ picks for the best Latin songs of the decade!

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It’s so exciting to finally reveal our editors’ picks for the best Latin songs of the decade. A special shout out goes to Carl Chery for championing this initiative across all genres at Spotify and of course to the best team ever: Antonio Vásquez, Monica Damashek and Marylu Ramos. We had so much fun co-curating this. It was far from easy, but we hope you enjoy reminiscing on an incredible journey of music. As you listen, it’s hard not to feel proud of our culture, and the myriad textures and sounds that compose it. Gracias a los artistas por llevar por lo más alto nuestra cultura. Here’s to the next decade…it’s going to be good! Sound off in the comments: which songs do you agree with, which songs do you wish were there? We’re not afraid of a healthy debate.

I just want to share a few thoughts as I reflect on the past decade. This might get a little lengthy, but I’m a music nerd at heart and it’s fun to think as a journalist once again. Thank you for indulging me:

  • Without question, “Despacito” is the juggernaut. It transcended language and borders as Daddy Yankee and Luis Fonsi (later assisted by Justin Bieber for the remix) led the entire world in singing the same 4 syllables while proudly waving the Puerto Rican flag. The “Conga” and “Livin La Vida Loca” of our generation but amplified by streaming into a musical revolution of epic proportions. There is simply no turning back. 
  • J Balvin’s “Mi Gente” featuring Willy William. The France-Colombia collab became an anthem for all people, everywhere, and elevated reggaeton to unprecedented heights. 
  • The most remarkably rapid ascent into superstardom goes to Bad Bunny, who went from bagging groceries to one of the hottest artists in the world seemingly overnight. Even Drake couldn’t resist jumping on a Bad Bunny track (“MIA,” 2018), proving why the Puerto Rican superstar’s appeal is “the new religion.”
  • “I Like It” coined the “Latino Gang” movement. The trifecta of Cardi B, J Balvin, and Bad Bunny came together for a party vibe that was at once refreshing and familiar thanks to its clever sampling of boogaloo king Pete Rodriguez’s iconic 1967 song. 
  • The above examples are notable because the concept of collaboration ruled the Latin scene in the past decade, the bridging and blurring of styles, language, and cultures always amplifying the impact of a single song with a larger message of unification. Within the context of our politics, this is the most urgent and important message of our time. 
  • Much credit is due to “Danza Kuduro,” from one of the OGs of reggaeton, Puerto Rico’s own Don Omar, and featuring Portuguese-French artist Lucenzo. Released in 2010, it was way ahead of the curve in terms of collaborations amongst artists of different global cultures — a trend that shows no signs of slowing down in the next decade. 
  • The urban pop sounds of Puerto Rico and Colombia were ubiquitous in this decade (personified by the king of reggaeton, Daddy Yankee, and an artist who diligently studied the latter’s career, J Balvin). Both reached the milestone of becoming the #1 artist on Spotify —Daddy Yankee in 2017, making history as the first Latin artist to hold that title, and then Balvin in 2018. 
  • “Malamente” (2018) was the dose of futuristic flamenco fusion the world didn’t know it needed. With this track, an artist from across the pond, Rosalía, disrupted the music scene and let us know we can count on her to do exactly that for years to come. We predict she will own the next decade. 
  • Marc Anthony’s “Vivir Mi Vida,” released in 2013, is more than a song about resilience; it’s a way of life and proves why salsa is possibly Latin music’s most timeless genre. 
  • The emergence of prominent female voices in the Latin urban space. Becky G, Natti Natasha, and Karol G are some of the women who rose to prominence this past decade and joined reggaeton pioneer Ivy Queen, once alone in the male dominated field of reggaeton.
  • The story of Danny Ocean. He left his politically torn home country of Venezuela and relocated to Miami in search of a better life. It was in Miami that he wrote a song about a long distance relationship with a girl back home. That song was “Me Rehúso” (almost 900 million streams to date). Thanks to his success on Spotify, the once completely unknown artist was signed by Warner and keeps releasing great music today. He is the best example in the Latin world from this past decade of how anyone can find a massive global audience thanks to the right song and unified editorial support on the right platform. In 2017, after we discovered his single on the Central American viral charts, editors began programming the song locally in different markets. The success of the song at a local level allowed it to graduate to relevant genre playlists and top local hits playlists with a larger reach, eventually making it to Spotify’s top regional and global hits playlists, including Viva Latino. At the time Ocean said: “Spotify has changed my life and career, no doubt. I say this because of the reach my song has achieved, getting to the ears of people all over the world. Every artist wants their songs to be heard, that’s the most important thing to us, and Spotify has given me that great opportunity.” 

Enjoy our Best Latin Songs of the 2010s playlist here. And when you’re done with that, check out our picks for the Best Latin Songs of 2019!

At last, meet the Viva Latino Podcast…now on Spotify!

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This one has been a long time coming but I’m excited to finally be able to share my latest project for Spotify: the Viva Latino Podcast!!!

It’s been so much fun to co-produce and co-host this with my fellow Spotifier, AJ “El Kallejero” Ramos. Together, we bring you that “arroz con pollo” flavor. Lots of fun conversations in Spanglish, music geekery, laughter, and yes, the occasional “Oprah” teary-eyed moment. In one episode of Season 1 in particular, we all got emotional with one of the biggest names in Latin music.

Here’s what you need to know:

  • The Viva Latino podcast takes you behind the streams of Latin music’s biggest superstars, featuring insightful interviews and unique data stories behind today’s global Latin hits.
  • This is a unique, audio-driven brand extension of Viva Latino—Spotify’s biggest Latin playlist globally. You can think of this as the “cousin” of the playlist. 
  • Season 1 launched on Nov. 30, with Jennifer Lopez as our first guest. YES. J.LO. JENNY FROM THE BLOCK. LA LOPEZ. I still can’t believe it. But yes, it happened. And now I can die happy. By the way, the JLo episode got a ton of press because she was her magical self and opened up about a bunch of stuff, including her relationship with Marc Anthony, the lasting legacy of Selena Quintanilla, her current view on love, her bucket list, the proudest moments of her musical career, and so much more. Here’s one article in particular that does it justice on E!.
  • The podcast is currently available in the following territories: US, Mexico, Guatemala, Honduras, El Salvador, Nicaragua, Costa Rica, Panama, Colombia, Ecuador, Peru, Bolivia, Argentina, Chile, Dominican Republic, Brazil, Paraguay, Uruguay.
  • Season 1 features interviews with J Balvin, Bad Bunny, Daddy Yankee, Anitta, Prince Royce, Becky G, Carlos Vives, Residente, Bomba Estéreo, Jesse & Joy, and Pablo Alborán.

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So check it out here, be sure to FOLLOW IT so you don’t miss a single episode!!! Enjoy the amazing line-up we have for Season 1.

Shout out to everyone who made this possible: Natalie, Baron, Whitney, Andrew, Ayleen, William, Fred, Jack, and Rocio.

Thanks for listening!!!

King of Streams: Daddy Yankee is Now #1 Artist on Spotify Worldwide

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It’s taken me a while to post on here again, but I can’t think of a better reason to come back and say something…

History has been made. A heartfelt congrats to the one & only Daddy Yankee, the #1 artist in the world on Spotify (and the first Latin artist to hold that position). Forgive me if I get a little sentimental but it seems appropriate…

From its inception, and much like hip hop, reggaeton was dismissed as a passing fad, a trend that would burn out. At times it retreated from the spotlight. Because frankly it needed to evolve, like most things. But it never disappeared. What DY and the other true pioneers of the genre have proven is that it was always supposed to be more than just fiesta, perreo & mucho dembow. These are the storytellers of a generation. And the first chapters of these stories were born out of the ghetto, depicting what it was like growing up in the caserios of Puerto Rico. It was raw and it was often not pretty. But it was real. The party vibes came much later, as DY will tell you. And it was one song in particular that busted down the doors for the world to pay attention. That song was “Gasolina.”

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I’ll never forget a quote DY gave me during our first sit-down interview for Vibe magazine back in 2004. He told me that Nas was an MC he deeply admired and this next part I remember so clearly. He said: “Blacks and Latinos have the same struggles, in different languages.” So it’s no surprise, all these years later, that the spirit behind these musical movements, whether it be hip hop, reggaeton, etc, is indestructible, mainly because they had to fight for people’s respect. Now the world can’t seem to get enough but let’s not forget where it all started. Daddy Yankee’s journey to the top has been anything but an overnight one.

This is a win for DY, his formidable team, for Latin music & for everyone in the industry who continues to work hard to represent our culture through music.

Seguimos!

Watch this video in which Yankee talks about what it means to be #1.

And also, be sure to check out DY’s “This Is” playlist on Spotify, with the best of his music.

It’s all about #LatinosOnSpotify!

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So proud of our Hispanic Heritage Month campaign on Spotify! It was a true team effort and the first of many big things to come on the platform as we seek to give Latin music lovers the best experience. 

About #LatinosOnSpotify:

Data shows that Latin music is now one of the most popular genres globally on Spotify. To mark this milestone and to celebrate Hispanic Heritage Month, on September 15, Spotify launched #LatinosOnSpotify, a month-long campaign featuring, for the first time in a category’s history, Latino-centric video, podcasts and specially curated playlists all in one place.

Debuting just in time for Hispanic Heritage Month, Spotify.com/Latino celebrates the diversity and nuances within the culture, offering music for every taste and catering to different Hispanic audiences within the United States.

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Fans of Regional Mexican, Tropical, Latin Urban, Pop, Rock, Alternative, Jazz, and more, will have a chance to experience the music they love like never before and connect with their favorite artists in a unique way. Enrique Iglesias, Prince Royce, Marc Anthony, Los Tigres del Norte, Maluma, Daddy Yankee, Becky G, Yandel, Gloria Estefan and many other superstars have all come together with Spotify to bring you an unforgettable musical experience.

 

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Artist interviews with the biggest Latin stars in the world are available for streaming in the new Latino hub alongside Spotify’s most popular and beautifully redesigned genre-specific playlists and special one-off playlists such as “Latinos, Let’s Vote!”, our collaboration with Voto Latino to mobilize the vote among Latino millennials in this upcoming election. Also, for the first time ever inside the Latin category on Spotify mobile, people are able to enjoy some of the best podcasts on a range of topics of interest to Latinos!

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The first thing you see when you visit the new Latino hub is “La Familia, With Marc Anthony & his Father Felipe Muñiz,” Spotify’s first ever Latin music documentary. The 3-episode short doc profiles legendary recording artist Marc Anthony as he delves into the story and process behind one of the most exciting passion projects of his career: recording the new bolero-flavored track ‘Dejé de Amar’ with his father, Felipe Muñiz, who makes his recording debut at 81. Joining them is multiple Grammy Award winning producer Sergio George. In this intimate session, Marc and his father come together to discuss family, play music, and to celebrate the sound that was passed down from father to son, a gift that ultimately produced one of the biggest Latin stars in the world.

Press play now for Hispanic Heritage Month and join the conversation using #LatinosOnSpotify.

 

A new era begins!

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When I started my career as an entertainment journalist (and resident reggaeton queen) at VIBE magazine in 2003, I never would have imagined I’d end up here. My dream was to one day be an editor-in-chief (of a print magazine, obviously). Eventually, I’d earn that title, but in the digital era, where instead of worrying about selling newsstand copies and upping subscriptions I would obsess over site analytics. And what I do now simply didn’t exist back then, so I couldn’t have possibly known that it would be the culmination of everything I’ve worked for. But here I am, feeling incredibly blessed to have joined Spotify’s global content programming team as a Senior Editor. In this role, I curate playlists across a wide range of genres and moods & moments for a US Latin audience — from pop to Regional Mexican; from party anthems to children’s music. I also create playlist brands with a global reach and with the goal of amplifying the streaming service’s role as the undisputed choice for Latin music lovers. One of the most exciting parts of the job is breaking new artists via a collaborative programming approach across a global team of editors. What could be more exciting than helping the world discover new voices who have something powerful to say?

Here’s to the dreams you can imagine — and to the ones you can’t even picture yet, but are waiting in the wings.

Jesse & Joy reveal new album title, release date & heartfelt Juan Luis Guerra duet (exclusive)

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Mexican brother and sister duo Jesse & Joy are well aware that when you listen to their music, you almost need to have a box of tissues nearby. This is not because their music is depressing (although if you’re going through a breakup it can certainly seem that way), but because it’s so visceral. This in itself is a gift. But then you factor in the powerful instrument that is Joy’s voice, Jesse’s production savvy and their unique bond, and you’ve got something extra special.

The same holds true for their upcoming fourth album, Un Besito Más (One Last Kiss), due Dec. 4 via Warner, for which they expanded their production roster to include Fraser T. Smith (Adele, Sam Smith), Grammy winner Martin Terefe (who handled production on their previous album, ¿Con Quién Se Queda el Perro?), and Dominican legend Juan Luis Guerra, alongside Jesse.

Vocally, there’s a newfound confidence. The first single “Ecos de Amor” (Echoes of Love) positions Joy as a soulful songstress in her prime. The visuals are equally stunning, thanks to Samuel Bayer (Michael Jackson, Rolling Stones, Justin Timberlake) who directed the single’s video.

That Jesse & Joy are doing it big is no coincidence. It’s been 10 years since their Esta es mi Vida debut, and, as Jesse will humbly tell you, “we know there’s something we do that connects.” So the trick this time around was staying true to their sound while exhibiting growth. “It’s a challenge we were totally up for and we put everything we have into this,” says the elder Huerta (he’s 32; Joy is 29).

Billboard spoke via phone to the two siblings, who were at home in Mexico City and offered exclusive details on the album.

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Billboard’s 2015 Latin Power Players List Revealed

MIAMI, FL - APRIL 25: Luis Fonsi, Juanes and Jesus Lopez attends Universal Music Hennessy after party to celebrate Latin Billboard Awards at Bamboo Miami on April 25, 2014 in Miami, Florida. (Photo by Manny Hernandez/Getty Images)

Luis Fonsi, Juanes and Universal Music Latin Chairman/CEO Jesus Lopez (Photo by Manny Hernandez/Getty Images)

I had the pleasure of interviewing some of the brightest minds in the Latin music industry for Billboard’s annual Latin Power Players edition, out now. Among the execs I profiled were manager extraordinaires Johnny Marines (Romeo Santos), Fernando Giaccardi (Enrique Iglesias), and Walter Kolm (Carlos Vives, Maluma, Fanny Lu). 

Check out a preview below.

Congrats to all who made the list! 

It is the sound of the fastest-growing demographic in the nation — and one of the most diverse.

The Hispanic population of the United States, some 55.4 million individuals comprising 17.3 percent of the nation, is expected to double to an estimated 106 million by 2050, according to U.S. Census estimates. But just as Hispanics are more likely to self-identify more specifically by their land of origin, Latin music reflects that ­diversity through its styles — pop, tropical, regional Mexican and more — while remaining a unifying cultural force.

The 29 executives in Billboard‘s Latin Power Players bring these hits to fans within and beyond the Latin audience. Impact and influence certainly count for inclusion on this list, as do company market share and chart performance of the artists with whom they work.

For the full list, head on over to Billboard.com

Maná’s Fher Compares Donald Trump to Hitler During L.A. Concert, Blasts Him for Anti-Immigrant Comments

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It was all love in the beginning of Maná’s Cama Incendiada tour stop in Los Angeles’s Staples Center on June 18, one of two sold-out nights at the venue.

“Los Angeles, we missed you!” shouted the band’s lead singer Fher Olvera, after opening with new single “La Prisión.” “Being here always feels like we’re home in Mexico, so it just felt right to kick off our world tour in California.”

And it was here, “in the heart of California,” as Olvera calls it, that he was able to take a break from singing party anthems and tequila-drenched power ballads to speak directly to Maná’s diehard Latino fans about something the legendary rock band deems urgent: the fact that we are anything but living in a post-racial society, as evidenced by Wednesday’s terrorist attack on a historically black church in Charleston, S.C.

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Miguel Performs ‘Wildheart’ Album at L.A. Show, Releases New Songs Early

Miguel performs songs from his new LP at an album release party, held at Red Bull Studios in Santa Monica, CA, USA on 15 June, 2015. // Koury Angelo / Red Bull Content Pool // P-20150616-00225 // Usage for editorial use only // Please go to www.redbullcontentpool.com for further information. //

Miguel performs songs from his new LP at an album release party, held at Red Bull Studios in Santa Monica, CA, USA on 15 June, 2015. // Koury Angelo / Red Bull Content Pool

“Transcend.” That’s the word that Miguel used repeatedly on Monday night, June 15, to describe the essence of his eagerly anticipated new album, Wildheart, arriving June 29.

Dressed in a white robe and oozing sensuality as well as spirituality, the R&B dynamo previewed several songs from the album for a small crowd at Red Bull’s Studios in Los Angeles. Promoting the event via social media a week in advance and alerting fans to RSVP promptly, Miguel gave them a chance to experience his new music in an intimate setting. “Must wear all white,” he requested on the invite (and most everyone heeded).

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