So proud of our Hispanic Heritage Month campaign on Spotify! It was a true team effort and the first of many big things to come on the platform as we seek to give Latin music lovers the best experience.
Data shows that Latin music is now one of the most popular genres globally on Spotify. To mark this milestone and to celebrate Hispanic Heritage Month, on September 15, Spotify launched #LatinosOnSpotify, a month-long campaign featuring, for the first time in a category’s history, Latino-centric video, podcasts and specially curated playlists all in one place.
Debuting just in time for Hispanic Heritage Month, Spotify.com/Latino celebrates the diversity and nuances within the culture, offering music for every taste and catering to different Hispanic audiences within the United States.
Fans of Regional Mexican, Tropical, Latin Urban, Pop, Rock, Alternative, Jazz, and more, will have a chance to experience the music they love like never before and connect with their favorite artists in a unique way. Enrique Iglesias, Prince Royce, Marc Anthony, Los Tigres del Norte, Maluma, Daddy Yankee, Becky G, Yandel, Gloria Estefan and many other superstars have all come together with Spotify to bring you an unforgettable musical experience.
Artist interviews with the biggest Latin stars in the world are available for streaming in the new Latino hub alongside Spotify’s most popular and beautifully redesigned genre-specific playlists and special one-off playlists such as “Latinos, Let’s Vote!”, our collaboration with Voto Latino to mobilize the vote among Latino millennials in this upcoming election. Also, for the first time ever inside the Latin category on Spotify mobile, people are able to enjoy some of the best podcasts on a range of topics of interest to Latinos!
The first thing you see when you visit the new Latino hub is “La Familia, With Marc Anthony & his Father Felipe Muñiz,” Spotify’s first ever Latin music documentary. The 3-episode short doc profiles legendary recording artist Marc Anthony as he delves into the story and process behind one of the most exciting passion projects of his career: recording the new bolero-flavored track ‘Dejé de Amar’ with his father, Felipe Muñiz, who makes his recording debut at 81. Joining them is multiple Grammy Award winning producer Sergio George. In this intimate session, Marc and his father come together to discuss family, play music, and to celebrate the sound that was passed down from father to son, a gift that ultimately produced one of the biggest Latin stars in the world.
Press play now for Hispanic Heritage Month and join the conversation using #LatinosOnSpotify.