When I started my career as an entertainment journalist (and resident reggaeton queen) at VIBE magazine in 2003, I never would have imagined I’d end up here. My dream was to one day be an editor-in-chief (of a print magazine, obviously). Eventually, I’d earn that title, but in the digital era, where instead of worrying about selling newsstand copies and upping subscriptions I would obsess over site analytics. And what I do now simply didn’t exist back then, so I couldn’t have possibly known that it would be the culmination of everything I’ve worked for. But here I am, feeling incredibly blessed to have joined Spotify’s global content programming team as a Senior Editor. In this role, I curate playlists across a wide range of genres and moods & moments for a US Latin audience — from pop to Regional Mexican; from party anthems to children’s music. I also create playlist brands with a global reach and with the goal of amplifying the streaming service’s role as the undisputed choice for Latin music lovers. One of the most exciting parts of the job is breaking new artists via a collaborative programming approach across a global team of editors. What could be more exciting than helping the world discover new voices who have something powerful to say?
Here’s to the dreams you can imagine — and to the ones you can’t even picture yet, but are waiting in the wings.