“Angie is a gifted storyteller, one who brings something special to everything she does. In recent years, I’ve watched her make the transition from print to digital, where she continues to grow. I feel fortunate to have a front-row seat for her life and career!” — Christy Haubegger, Founder, Latina magazine & Agent, Creative Artists Agency (CAA)
“Angie Romero. Those two words sum it all up: consummate entertainment journalist, a paragon of professionalism and one of the sweetest people I know. The secret to her success as a journalist is simple: people like talking to her.” — literary agent Manie Barron
“Like a younger, Latina Barbara Walters.” — Eva Mendes
“El alma de Angie es Latina, el sentido de Angie es Latino.” — Juanes
Angie Romero is a content creator and creative consultant with expertise in entertainment journalism and Latin culture.
In 2016, she landed her dream day job (and one that simply didn’t exist when she embarked on this professional journey 15 years ago): Senior Editor within Spotify’s global content programming team. In this role, she curates and programs playlists specifically for the US Latin market, as well as creates exclusive, multi-platform editorial content that amplifies the streaming service’s role as the undisputed choice for Latin music lovers.
Her work has been featured in Rolling Stone, Billboard, Variety, The Washington Post, Latina, Marie Claire, Glamour, Fusion, ABC News, Univision, BMI MusicWorld, Hispanic magazine, Miami New Times, USA Weekend, Glam Belleza Latina, VIBE, BizBash, Nexos (American Airlines magazine), Delta Airlines (in-flight video), and Complex, among other media outlets.
She also serves as Chief Creative Officer for EcoBrow, a beauty company founded by celebrity makeup artist Marco Ochoa combining his love for iconic eyebrows with his philosophy of clean, natural beauty. In this role, Angie created a compelling brand story for EcoBrow, which led to the biggest milestone in the company’s history: securing distribution in Sephora stores (and online at Sephora.com). She continues to oversee the brand’s messaging on all platforms.
In 2015, Angie joined the extended Billboard family as a contributor, collaborating with veteran journalist Leila Cobo in building the ultimate digital destination for all things Latin music.
Prior to her role as a Billboard contributor, she served as Variety Latino‘s editor-in-chief. Leveraging Variety’s prestige and access in Hollywood and Univision’s unique understanding of the Hispanic consumer, the multi-platform brand brings Spanish speakers the most comprehensive entertainment content available anywhere. She assembled and led the team that launched the brand from the ground up in February 2014. Four months after launch, VarietyLatino.com reached the 1 million monthly unique visitors milestone. Beyond the site — which touts Reuters, Yahoo!, and MSN as content syndication partners — Variety Latino offers a Hollywood-themed segment for the Univision television network’s top-rated newsmagazine “Primer Impacto,” and biweekly syndicated segments on Univision’s national affiliates. Variety Latino also creates original video programming for Delta Airlines, which Angie produced.
During her time at Variety Latino, Angie created the Variety Latino Rising Star of the Year Award, to recognize the next generation of Latino Hollywood stars, such as Jane The Virgin‘s Gina Rodriguez. The award was integrated into the 2014 Young Hollywood Awards, airing on the CW. Also in 2014, Angie launched the “Power of Latinos,” a groundbreaking survey spotlighting the most successful Latino film and TV actors in Hollywood. The special appeared in the print and digital versions of Variety, to coincide with Hispanic Heritage Month. Rather than focus solely on their professional accomplishments, the survey went one step further, and looked at how influential and appealing these A-listers are within their own community. For this task, Angie worked with celebrity branding authority Jeetendr Sehdev — who conducted a similar survey for Variety showing that YouTube stars are more popular than mainstream celebrities among American teens. Sehdev surveyed a random sampling of Latino men and women in both Spanish and English, across U.S. cities, acculturation levels and age groups. While the Latino community is highly diverse, the study focused on the bigger themes that emerged across the board, including perceived authenticity, relatability, likability, accessibility, connectivity/social media engagement, reinvention, optimism, language, industriousness/work ethic, community activism/involvement, grace, style, humor, crossover appeal, desirability and individuality. The findings, as a whole, are the most compelling measure of these celebrities’ personal brand power, seen through the lens of the Latino consumer.
Prior to Variety Latino, she was the Director of Content & Editorial Communications for BMI (Broadcast Music, Inc.), the global leader in music rights management. There, she managed the editorial coverage of industry-related news, events and features for bmi.com; BMI’s digital publication, MusicWorld Online; and the company’s various social media platforms.
Previously, she was the Senior Editor, Entertainment & Culture for Fusion, the English-language, multi-platform joint venture between ABC and Univision. She produced engaging pop culture/celebrity-driven content, launching creative franchises (What’s In Your Suitcase, The Shoe Diaries, Being Becky G, Culturegeist, Como Se Dice) that were unique to Fusion and brought people to the site. Part of her job, as in the past, was to build new relationships and nurture existing ones with publicists, agents, and managers representing top talent in film, music and TV. Her direct relationships with celebrities such as Pitbull and Juanes allowed her to book exclusive interviews, helping establish Fusion as a legitimate player in the entertainment scene. In December 2012 and into 2013, Angie extensively covered the death of superstar Jenni Rivera, whom she had the chance to interview in person at Sundance that same year.
Prior to that, she was Latina Magazine’s deputy editor. Throughout her time there, she wrote, planned, assigned and edited various sections of the magazine. She produced editorial packages and features dedicated to Latin culture in the United States and abroad, including the cover stories and celebrity profiles. In a hybrid print/digital role, Angie also worked with Latina’s online edit team to build the brand’s presence on social media sites and create multi-platform stories that generated traffic to the site.
She was responsible for securing Latina’s most critical cover of 2008, a controversial cover story in which Jessica Alba cleared up rumors that she was ashamed of her Mexican heritage—something she had not done before. The conceptual cover was nominated in the Best Celebrity Cover category of the 2008 National Magazine Awards and opened the door to the actress doing Hispanic press, something she had shied away from doing in the past.
In 2009, she led a team effort behind a special, themed issue titled “Viva Mexico!,” which celebrated the people, beauty, and culture of Mexico and the rich history and contributions of Mexican Americans (in response to the negativity in the mainstream media). Angie worked with a diverse group of freelancers and scholars to create an issue that truly honored its theme. It was the magazine’s first-ever conceptual cover without a celebrity.
In 2011, Angie was part of the team that produced Latina‘s milestone 15th anniversary issue. That the magazine has stood the test of time is a testament to the vision of founder Christy Haubegger, who created the magazine to celebrate the culture, honor the past and enrich the future of Latina women in the United States. This special anniversary issue was the magazine’s most ambitious project to date, encompassing several key elements beyond the print medium itself, including two high-profile parties and a TV special with Access Hollywood. Fifteen of the most iconic and groundbreaking Latinas of the past 15 years graced the cover.
Angie is U.S.-born and of Ecuadorean descent, and speaks fluent Spanish, Italian, and Portuguese. She has had her own weekly blog on Latina.com called “Get Cultured,” covering the best of Latin arts and culture in America. In 2008, she also served as the female voice of “Single-ish: Sex, Love & Life,” Glamour.com’s co-ed dating blog.
In 2013, Angie was called upon by Condé Nast to help launch the digital destination for Glam Belleza Latina, a new publication dedicated to celebrating the passion Latinas have for all things beauty.
Angie has interviewed Jennifer Lopez, Marc Anthony, Salma Hayek, Cameron Diaz, Christina Aguilera, Shakira, Zoe Saldana, Jenni Rivera, Jessica Alba, Eva Mendes, Beyoncé, Rihanna, Eva Longoria, Juanes, Dolores Huerta, and Gloria & Emilio Estefan, to name a few.
She has appeared on national English and Spanish television; been a guest on National Public Radio (NPR); and covered awards shows and music/film festivals in the U.S. as well as abroad.
Prior to Latina, Angie worked as an assistant music editor at VIBE magazine under her mentor, Mimi Valdés. After VIBE, Angie spent time at Microsoft learning about the world of digital advertising as part of the MSN sales force.