I had the pleasure of interviewing some of the brightest minds in the Latin music industry for Billboard’s annual Latin Power Players edition, out now. Among the execs I profiled were manager extraordinaires Johnny Marines (Romeo Santos), Fernando Giaccardi (Enrique Iglesias), and Walter Kolm (Carlos Vives, Maluma, Fanny Lu).
Check out a preview below.
Congrats to all who made the list!
It is the sound of the fastest-growing demographic in the nation — and one of the most diverse.
The Hispanic population of the United States, some 55.4 million individuals comprising 17.3 percent of the nation, is expected to double to an estimated 106 million by 2050, according to U.S. Census estimates. But just as Hispanics are more likely to self-identify more specifically by their land of origin, Latin music reflects that diversity through its styles — pop, tropical, regional Mexican and more — while remaining a unifying cultural force.
The 29 executives in Billboard‘s Latin Power Players bring these hits to fans within and beyond the Latin audience. Impact and influence certainly count for inclusion on this list, as do company market share and chart performance of the artists with whom they work.