The BBlogger Spotlight: Celia San Miguel of Sicka Than Average


She goes by many nicknames, Cel, Celi Mari, C Rock, C Span, but here’s what you need to know: her fashion and beauty blog Sicka Than Average is one of our favorites. Why? Because it’s not only super-fun to read and covers our favorite topics, it also makes us feel smarter every time.

No surprise, since Celia San Miguel holds a B.A. in Literature and Afro-American Studies from Harvard. What I find most impressive about this 33-year-old Nuyorican is that she’s been able to successfully transition from one real of media to the next. Having worked on the editorial staff of magazines and newspapers like In StyleVIBE, the New York PostComplex, and GIANT, and penned freelance pieces for all of them along with LatinaEssence,Women’s Wear Daily, and Cosmopolitan for Latinas, she made the jump into the digital realm at the right time by launching Sicka Than Average in 2008. The blog now averages 60,000 to 65,000 unique visitors per month.

Lately, I’ve loved seeing her pop up more and more on Telemundo as a style expert, making the ultimate transition to broadcast.

Get to know Celia via our BBlogger Spotlight and make sure to follow her on Twitter (@sickathanavg) and Pinterest, for starters.

What’s the first beauty product you fell in love with as a little girl?

My mother had a vanity in her bathroom and she kept all her lipsticks in one drawer. I remember being so fascinated by the contents of that drawer but, in particular, these coral Estee Lauder lipsticks she had. I loved how bright the shades were and the gold lipstick tubes, with those vertical grooves, just seemed so elegant to me.

What feature of yours did you dislike when you were younger but now love?

When I was really young, I was embarrassed that I had a big booty. This is, of course, before Jennifer Lopez became famous and even mainstream media started talking about the beauty of women having ample behinds. Needless to say, I was kind of self-conscious about it but as I got older, I realized just how blessed I am to have curves in all the right places. Any dress that hugs my booty perfectly is a must-have!

What’s your definition of real beauty?

It may be cliché, but I do think real beauty comes from within. When you’re confident and you’re comfortable in your own skin, when you’re daring enough to buck societal expectations and simply exist, when you choose to surround yourself with positivity, when you pursue your dreams with integrity, and when you respect others, that inner beauty shines through and makes you absolutely magnetic.

Describe the tone and mission of your blog.

With Sicka Than Average, I hope to cater to women who are adventurous and have an eclectic sense of personal style, ladies who are whip-smart and who want to set, rather than follow, trends. To that end, I don’t cater to the “cult of celebrity” and post article after article about what celebrities wore or did but, instead, I try to showcase different key products that are out there and highlight trends that are on the horizon (sometimes pin-pointing them before they pick up steam) and then I encourage women to nurture their own personal aesthetics and to find a way to express themselves via their beauty and fashion choices. By doing this, I hope to empower women to find their own voice and their own style rather than dictating rules or encouraging them to replicate some celebrity’s ensemble.


If you weren’t blogging, what would you be doing?

I’d be writing. Even if I weren’t focusing on fashion and beauty specifically, I know I’d be writing.  I think that expressing yourself through the written word is truly an art, and I can’t imagine my life without it.

What’s your splurge item this Spring?  

The TRIA Laser Hair Removal 4X would be on the list since it’s an investment towards removing hair completely in the long run. You can use this laser at home and, within three to six months, you’ll start seeing less and less hair grow back. And, really, what woman doesn’t want to avoid the hassle of shaving her legs? I’m also loving the new Hourglass Ambient Lighting Powder since it’s like having your own personal lighting technician with you at all times!

What’s your steal?

I’m pretty obsessed with the EOS Smooth Sphere Lip Balms — they moisturize and smooth lips and they come in these adorable egg-shaped containers so that you can twist off the cap and roll the lip balm over your pout without ever having to use your fingers (which can be unsanitary).

Do you have a BBlogger crush?

I absolutely adore Karen from Makeup & Beauty Blog. She’s a die-hard makeup junkie and she has excellent product reviews and amazing photos, plus she has this silly side that makes you smile as you read her content. I also love Beauty Logic Blog — Milly is so warm and approachable, and I think that’s really evident in the way she speaks to her readers. Another favorite would be Musings of a Muse — she covers an expansive array of beauty brands and she churns out content really frequently so that you can always keep your fingers on the pulse of what’s hot in the realm of beauty.

Looking ahead, what’s the next hot trend (for Summer)?  

There are so many great trends this season! CC Creams are going to be huge this year. In terms of makeup, we’re going to see tons of blue eye shadow looks (from turquoise to aqua and cobalt blue), very ’60s-esque white liner and shadow, and bright lip looks — especially shades of coral red and vivid fuchsia pink — but with a matte finish (a welcome change!).

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