*I’m extremely proud of how Variety Latino’s first curated list came out. I really wanted to do something different than the usual lists and so we commissioned celebrity branding authority Jeetendr Sehdev to conduct this national survey for us. The celebrities really responded to it and shared it on their own Twitter, Facebook pages, which made me so happy. It was a big hit! And hopefully the first of many lists to come…

As part of Hispanic Heritage Month, Variety and Variety Latino have joined forces to launch the “POWER OF LATINOS: 20 MOST INFLUENTIAL STARS LIST,“ spotlighting the most successful Latino film and TV actors in Hollywood (10 men and 10 women). The special appears in the September 30th issue of print Variety.

But rather than focus solely on their professional accomplishments, we went one step further, and looked at how influential and appealing they are within their own community.

Continue reading →