FOTO (Fresh Out The Oven)!

Yours truly wrote a profile on 16-year-old Becky G for Rolling Stone‘s new #LatinHotList issue, on stands November 8. I saw something special in her when I first met her two years ago in the RCA offices. She told me about her musical idols growing up (Left Eye, Selena), how her ‘Lita (grandma) taught her Spanish and always reminded her how important it is to honor her Mexican heritage, her plans to build a movement and take over the world, among other things. Somehow it didn’t come across as over-confident; I always believed she’d make it. Ask Dr. Luke what it is that he first noticed about her and he’ll say the same thing: her confidence and charisma. Because if you don’t believe in yourself, who will?

Then I collaborated with her on her blog, “Being Becky G,” for Fusion (ABC/Univision) late last year and that was super fun. It’s great to see how far she’s come in that short amount of time. She’s now CoverGirl’s youngest spokesperson and her #Beaster following on social media just keeps growing. In other words, she’s a marketer’s dream.

The RS cover line says it all and this is only the beginning…read the article here.