FOTO (Fresh Out The Oven)!
Yours truly wrote a profile on 16-year-old Becky G for Rolling Stone‘s new #LatinHotList issue, on stands November 8. I saw something special in her when I first met her two years ago in the RCA offices. She told me about her musical idols growing up (Left Eye, Selena), how her ‘Lita (grandma) taught her Spanish and always reminded her how important it is to honor her Mexican heritage, her plans to build a movement and take over the world, among other things. Somehow it didn’t come across as over-confident; I always believed she’d make it. Ask Dr. Luke what it is that he first noticed about her and he’ll say the same thing: her confidence and charisma. Because if you don’t believe in yourself, who will?
Then I collaborated with her on her blog, “Being Becky G,” for Fusion (ABC/Univision) late last year and that was super fun. It’s great to see how far she’s come in that short amount of time. She’s now CoverGirl’s youngest spokesperson and her #Beaster following on social media just keeps growing. In other words, she’s a marketer’s dream.
The RS cover line says it all and this is only the beginning…read the article here.
EDITOR’S NOTE: A preternaturally confident 15-year-old from Inglewood, Calif., Becky Gomez is a one-of-a-kind artist. She can rap, she can sing, she’s endorsed by Dr. Luke and Justin Bieber, and her influences range from Etta James to Left Eye to Selena Quintanilla.
As she raps on her remix to Ke$ha’s “Die Young”: She’s a “lil bit of diva/lil bit of nice/lil bit of nerd/lil bit of spice.” And like most kids of her generation, she gets what it takes to build her own brand as a nascent pop star. She doesn’t even have an album out and she already has a loyal fan base, with whom she’s constantly interacting on every social media platform on Earth (you can start by following her on Twitter if you haven’t already).
Becky even has a nickname for her fans, “Beasters” (down the line, she’ll tell you all about that). The idea behind this weekly series is to join her on this incredibly exciting journey to the top, revealing in her own words who she is as an artist and a person along the way.
Whether it’s opening for Justin Bieber on tour, or studio sessions toward her debut album, due in 2013, to hanging out with her Mexican-American family, this is an inside look at the making of a Latina pop star with unlimited mainstream appeal.