I recently joined the extended Billboard family as a contributor and went down to Miami to cover the 2015 Billboard Latin Music Conference and Awards (April 27 – 30). I’ve greatly enjoyed collaborating with the inimitable Leila Cobo, who, quite simply, knows more about Latin music than anyone on the planet. She’s a pro, and definitely someone I look up to.
You’ll be seeing my byline on billboard.com/latin quite a bit this year, as I join Leila and the Billboard team in building the ultimate digital destination for all things Latin music.
Click below to see Billboard’s beautiful spread with exclusive portraits from the conference.
Billboard Latin Music Conference Exclusive Portraits
And click here to view all of our great online coverage from this year’s conference & awards, including exclusive interviews with Carlos Santana, Daddy Yankee, Natalia Jimenez, Nicky Jam, Luis Fonsi, Wisin, Carlos Vives, Ivy Queen, and many more.
See Also: Highlights From the 2015 Billboard Latin Music Conference & Awards
Mention the name Daddy Yankee to anyone in the Latin music industry and they’ll automatically think of the words legend, icon, or leader. Credited with making reggaeton a global phenomenon in 2004 with his hit “Gasolina,” the Puerto Rican superstar has more top 10s on the Latin Rhythm Airplay chart than any other artist (30) and more No. 1s on Top Latin Albums than any other urban act (6). It’s no wonder his peers — both established and emerging acts — constantly cite him as a source of inspiration.
When he’s not recording hits in the studio, Yankee is known for bringing the heat to any performance. The 2015 Billboard Latin Music Awards — which aired on Telemundo on April 30 from the BankUnited Center in Miami — were no exception, as Yankee took the stage twice. First, to perform his hot new single “Sígueme y Te Sigo” as a worldwide television premiere, and then with Carlos Vives and Wisin for “Nota de Amor,” an irresistible marriage of Colombian vallenato and reggaeton that’s as much about love as it is about dancing.
It was the most talked-about moment of the night at the 2015 Billboard Latin Music Awards — Jennifer Lopez onstage, singing a medley of Selena Quintanilla’s most beloved hits, including “Como la Flor,” “Bidi Bidi Bom Bom,” “No Me Queda Mas,” and “I Could Fall in Love,” dressed in a pale pink ensemble reminiscent of the late queen of Tejano music. The heartfelt performance came 18 years after Lopez’s indelible portrayal of Selena made her a household name. Backed by the original Los Dinos band — made up of Selena’s brother A.B. Quintanilla, sister Suzette Quintanilla-Arriaga, and widower Chris Perez – JLo delivered an emotional tribute to an icon whose influence is still felt, 20 years after her life was tragically cut short.
After the performance, the Quintanilla family opened up to Billboard about how it felt to be a part of such a special moment, where the idea for the tribute came from, and how they’re keeping Selena’s legacy alive.